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The Impact of Videos and Lives on Your Business

9/13/2022

After attending a LinkedIn live by Jarrod Best-Mitchell and Jaime Rampersad on Monday on the things that keep us women back from doing video, I know that I am not alone. These include worrying about / not having enough time for:

Make up
Hair
What to say
What if no-one shows up
What platform is the best place to go live
What time is best

We were reminded that we, women, are our biggest critics.

Jaime Rampersad spoke about perfection being an excuse for procrastination.

Everything that could go wrong in her first live did, but she did not give up.

She looked at the replays of her first few lives, kept going and improved each time.

Here are my takeaways from both Jaime’s and Jarrod’s tips.

Content Ideas:

You can re-post the best performing content as your audience grows.
Put yourself in your client’s shoes – what questions do they ask? What do they want to know?
What pain points do you solve?
Check out a site called “Answer the public” – if you search what you do, you will see what clients ask about your industry. You get two free questions a day.
Structure content – Jaime uses an Excel spreadsheet where she notes her topics as they come to mind
Be consistent in your live activity – go live on the same days / at the same time

Makeup – if you must:

You can do makeup in 10 minutes by laying out a tray with only the stuff you need, instead of digging through a makeup bag
Then, create videos in one go
Every single person who filled out her form got added to a WhatsApp broadcast list

Equipment:

Phone
Tripod
Two LED lights at 45 degrees in front OR ring light

You should know what to say to your leads:

When people interact with your content who fit your ideal client profile, you send them a #videomessage

Best time to post?
Look at Meta Facebook analytics and it tells you best time to post.

How often?

Once a week
For a specific campaign – every day for a period of time
If you run out of ideas – ask your audience what they would like to hear
Also observe what your competitors are posting – what are people commenting?

What if no one shows up?
Most people watch lives on the weekend – not during the live – so don’t worry about it. If you have one person in your audience, that could be one new client!

The impact that videos and going live can make on your business is huge.

For translation (editing, proofreading), interpreting, intercultural coaching and language tuition, email us at [email protected].

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How We Can Support You

9/13/2022

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At RMC Language Consultancy Limited, we help our customers to communicate, negotiate and transact business in foreign languages and develop intercultural skills for success when relocating and working with global teams. To date we have:

Served over 160 companies
Translated over 8 million words
Have clients in 8 countries
Coached over 110 global leaders (to be successful on assignment)
Delivered over 300 hours of language classes

We have been supporting private and public organisations locally, regionally and internationally for the last 10.5 years by providing:

professional document translation
simultaneous and consecutive interpreting (verbal translation)
cross-cultural business coaching services
language tuition (to adults and children)

Some of the customers we serve include:

Government ministries and agencies
Export and investment promotion agencies
Multinational organisations
Private lawyers offices
Conglomerates investing in Latin America and the Caribbean
Local banks with branches in foreign countries
International financial institutions
Companies in the energy sector
European bodies
Individuals seeking official translation of their documents for immigration applications
Funeral homes and customers seeking to repatriate the remains of their loved ones (from non-English-speaking countries).

In addition, we are recognised as an official translation and interpreting provider by the Ministry of Foreign and CARICOM Affairs and the Immigration Division of Trinidad and Tobago, among other official bodies.

Do you need your documents officially translated and certified? Let us translate for you.

Would you like to speak with partners, colleagues and stakeholders in another language? Let us interpret for you.

Are your global leaders relocating on assignment? Let us support the adjustment process with intercultural services.

Need to become proficient in a foreign language? Let us teach you.

Connect with us at [email protected].

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THE CAVE

9/13/2022

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I'm a translator, I love being in my cave and working on my documents.

I don't really enjoy speaking on video and being “out there”.

Yet, I came up with a theme for our 10-year anniversary and published some videos to celebrate the milestone earlier this year. I saw the value in batching content – getting dressed once, doing hair and makeup once.

Do I think the videos were perfect? Absolutely not. Did I still publish them? Yes.

CONTENT
The ideas came in a wave and I had to take notes immediately. I wrote immediately to avoid losing the trend of thought, the impetus and the flow of ideas.

Do these ideas come at inconvenient times? Absolutely!

Just as I'm trying to wind down or go to sleep, I sometimes get a wave of ideas.

What do I do? I have to record voice notes or write immediately, because just as fast as the ideas come, they go.

There's a lot to learn and improve, but in the meanwhile, I'll keep on keeping because our clients need to hear what we have to say.

Left to me, however, I might stay in my translator bubble and just work on my documents.

It's a safe space, but as the saying goes, the magic happens outside of your comfort zone.

Where are you most comfortable? What one action can you take now that will take your business to the next level?

For your certified translations, email us at [email protected].

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Why We Recently Turned Down A Job

9/13/2022

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We recently turned down the opportunity to work on a translation job because the client’s deadline was unrealistic. It was a very difficult one to turn down, because the subject matter – financial statements –is a topic with which I am intimately familiar.

You see, I have done work as the treasurer of two organisations. I did accounting at the ordinary level (fifth year of secondary school) and advanced level (seventh year of secondary school) and I have been serving on the board of a financial institution for some years now and we review accounts monthly. In addition, I interned at two banking institutions and have 10+ years’ experience translating various financial documents.

So you could understand my disappointment when I could smell and taste this project, but knew that it would not be a good fit for us because of the unrealistic timeline for delivery. It was not just interesting for me to work on, but it was a beautiful, sizeable project, so it would have been a lucrative opportunity.

There are sometimes disappointments that I face as a business owner, but I have to assess situations and opportunities before me and make decisions that benefit both the client and the RMC team.

If I were to accept a job which I knew fully well we would not be able to deliver within the limited timeframe, I would be:

extremely stressed out;
disappointed if the client’s deadline was not met; and
I am sure that the client would be disappointed or lose trust in our ability to do what we say we can.

For these reasons, we chose to say no to this project. This is just one of the tough decisions that had to be made, but I can safely say that it was done to the benefit of both the client and our company.

I hope that the client recognises that we made the best decision that we could, and as professionals, we would not accept a project if we did not think we could deliver quality on time.

Have you had to make tough business decisions? Do you turn down opportunities that are not the right fit for both you and the client? Please let me know in the comments.

Email us at [email protected] for more information on how we can help you translate sensitive and confidential documents into another language.

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The Impact of Videos and Lives on Your Business

How We Can Support You

THE CAVE

Why We Recently Turned Down A Job

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