- Make up
- What to say
- What if no-one shows up
- What platform is the best place to go live
- What time is best
We were reminded that we, women, are our biggest critics.
Jaime Rampersad spoke about perfection being an excuse for procrastination.
Everything that could go wrong in her first live did, but she did not give up.
She looked at the replays of her first few lives, kept going and improved each time.
Here are my takeaways from both Jaime’s and Jarrod’s tips.
- You can re-post the best performing content as your audience grows.
- Put yourself in your client’s shoes – what questions do they ask? What do they want to know?
- What pain points do you solve?
- Check out a site called “Answer the public” – if you search what you do, you will see what clients ask about your industry. You get two free questions a day.
- Structure content – Jaime uses an Excel spreadsheet where she notes her topics as they come to mind
- Be consistent in your live activity – go live on the same days / at the same time
Makeup – if you must:
- You can do makeup in 10 minutes by laying out a tray with only the stuff you need, instead of digging through a makeup bag
- Then, create videos in one go
- Every single person who filled out her form got added to a WhatsApp broadcast list
- Two LED lights at 45 degrees in front OR ring light
You should know what to say to your leads:
- When people interact with your content who fit your ideal client profile, you send them a #videomessage
Best time to post?
Look at Meta Facebook analytics and it tells you best time to post.
- Once a week
- For a specific campaign – every day for a period of time
- If you run out of ideas – ask your audience what they would like to hear
- Also observe what your competitors are posting – what are people commenting?
What if no one shows up?
Most people watch lives on the weekend – not during the live – so don’t worry about it. If you have one person in your audience, that could be one new client!
The impact that videos and going live can make on your business is huge.
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