“Leaving one's country and adapting to a completely new lifestyle can prove to be a difficult task.”
Following our cross-cultural coaching article, we received feedback from a member of our network illustrating the importance of cross-cultural coaching. He examined the issue from both a commercial and personal perspective and he shared his experience as an expatriate living in another culture for about 30 years with RMC.
All the points are very valid and apply to both individuals and companies as well. When I worked for [company name], they made some very arrogant assumptions and decisions in deciding to start operations in Canada. Plans were being made without input from those involved in executing them, which was a bad business decision in its own rite, but the big failure was that they did not research the Canadian culture from a business perspective as well as that of the local workforce and potential shoppers. Within a short time frame, this cost the company many millions of dollars, loss of jobs and very bad public relations.
Having read about this very real experience of an expatriate who lived and worked in a foreign culture for about 30 years, we can see that failure to invest in intercultural coaching as part of a larger business investment, ignorance of a culture or unwillingness to adapt can result in losses to the tune of millions of dollars and cause great damage to a company’s reputation.